How to write a good listing ad?
You just logged on Choose & Work and you are about to list your first space online? Congratulations! But you must know that a fully completed ad is more likely to bring you clients that one that isn’t?
Choose and Work’s team investigated and gives you tips on how to write a good listing ad.
What is a listing ad?
An ad comprises a title, a description and all the services available on this space. All this information will specify and highlight the specific aspects of your space.
The golden rule: going straight to the point
An ad is not about taking a marketing brochure and adapt it so it fits into the boxes of the website. You don’t talk to people on the internet the same way you would talk to them face to face.
Why? Because internet users skim read. Therefore, you only have a few seconds to get their attention.
The title must be clear and straight forward for a fast reading.
All important information about your space should appear in the beginning of its description. Set the scene, then state the details.
Choose & Work also allows you to add a comment on how to get to your space. Don’t overlook this information, it might be relevant to your client.
The golden rule: going straight to the point
An ad is not about taking a marketing brochure and adapt it so it fits into the boxes of the website. You don’t talk to people on the internet the same way you would talk to them face to face.
Why? Because internet users skim read. Therefore, you only have a few seconds to get their attention.
The title must be clear and straight forward for a fast reading.
All important information about your space should appear in the beginning of its description. Set the scene, then state the details.
Choose & Work also allows you to add a comment on how to get to your space. Don’t overlook this information, it might be relevant to your client.
A good ad with nice pictures
Pictures often speak louder than words. A nice picture will highlight the positive aspects of your space and will complete your description.
Legends for the pictures are mandatory on Choose & Work. They allow you to add a short description for each of your pictures. Feel free to include elements that can’t be seen on the pictures or to remind your clients in which city the space is.
Maybe your clients can access a private balcony from your office or there is brand new videoconference system in your meeting room ?
Felle free to mention the details that will give a “plus” to you space.
How to bring your space to life in an ad
The best ad can be a good review given by a client. Draw your inspiration from what clients have said or written about your space when you are writing your ad.
You can also rely on the habits of your clients: do they have lunch together in the kitchen, do they organise breakfast meetings in your space…
No matter the space, mentioning these details will give it additional value and will help you bring it to life. It will then be easier for internet users to imagine themselves working in it.
Need some help?
Finally, if you don’t know how to write ads for your spaces, Choose & Work’s customer service remains at your disposal to assist you.
We pride ourselves in helping you through this process.
